Digging into the Mysterious Big Shot Behind Cha For Tea, Zhang Junjie!

宝子们，今天来给大家扒一扒霸王茶姬背后的男人 —— 张俊杰，他可是霸王茶姬悄悄藏着的 “大杀器”，直接决定了品牌的 “命运走向”！

Guys, today let's dig into the man behind Cha For Tea - Zhang Junjie. He's like a hidden "killer weapon" of Cha For Tea, directly determining the "fate" of the brand!

台前 VS 幕后：张俊杰的双面人生

On - stage vs. Back - stage: Zhang Junjie's Dual Life

大家看到的张俊杰，是个在台前超会 “拿捏” 的人，把自己的草根逆袭人设打造得明明白白，完美契合霸王茶姬从西南小透明一路 “杀” 出来的创业故事。可私底下，他却让人捉摸不透，藏着好多 “小心机”。

The Zhang Junjie we see is a master at "playing the game" on stage. He's crafted a perfect underdog - turned - success persona that fits Cha For Tea's journey from an unknown brand in Southwest China. But in private, he's a mystery, full of little "tricks".

好多人觉得霸王茶姬产品简单、营销也不突出，可张俊杰却有自己的 “过人之处”。XVC 就是看中了他，给了他一张 “超大支票”，让他成了霸王茶姬的大 boss。据说，投资方一致觉得他虽然履历一般般，但超会 “拿捏” 人心。

Many people think that Cha For Tea's products are simple and its marketing is not outstanding, but Zhang Junjie has his own "special skills". XVC recognized his potential and gave him a "huge check", making him the boss of Cha For Tea. It's said that the investors unanimously believe that although his resume is ordinary, he's great at "manipulating people".

资本圈 “猎手”：靠情商 “出圈”

A "Hunter" in the Capital Circle: Standing Out with EQ

有投资人第一次见张俊杰就说，这人不是 “枭雄” 就是 “骗子”。当时霸王茶姬还没完全 “支棱” 起来，门店普通、单店收入也一般。可张俊杰一开口，就把投资人哄得开开心心，精准 “投喂” 投资人想听的话，这情商简直无敌了！

An investor said that the first time they met Zhang Junjie, they thought he was either a "tyrant" or a "liar". At that time, Cha For Tea hadn't fully made a name for itself. The stores were ordinary and the revenue per store was average. But as soon as Zhang Junjie started talking, he made the pdd.douyinwh.com investor happy, precisely saying what the investor wanted to hear. His EQ is off the charts!

拿到融资后，张俊杰几个月就把霸王茶姬重新 “包装” 了一遍，品牌、门店、产品全都焕然一新。虽然有人觉得他太会 “算计”，但不可否认，他靠着这本事成功打入资本圈，还结识了茶百道创始人王霄锟这个 “贵人”，两家后来还搞起了合作。

After getting the financing, Zhang Junjie "repackaged" Cha For Tea in just a few months. The brand, stores, and products all had a new look. Although some people think he's too calculating, it's undeniable that he used this ability to break into the capital circle and befriend Wang Xiaokun, the founder of Cha Baidao, who became his "lucky star". The two companies later even cooperated.

团队管理大师：让每个人都 “物尽其用”

A Master of Team Management: Making Everyone "Fulfill Their Potential"

张俊杰在团队管理上，那也是一把好手！他特别擅长 “把对的人放在对的位置”，面试高管时，大半时间都在聊组织架构和品牌规划。一旦员工入职，就大胆放权，让人家放手去干。

Zhang Junjie is also a pro at team management! He's especially good at "putting the right people in the right places". When interviewing senior executives, he spends most of the time talking about the organizational structure and brand planning. Once an employee joins the company, he gives them full authority to do their jobs.

霸王茶姬的高管团队那叫一个豪华，很多都是从星巴克、Tims、小红书这些大厂挖来的，还有不少华为背景的人才。张俊杰为了挖到厉害的人，不惜下血本，直接喊出 “你开个价，多少钱我都要买你”，这魄力没谁了！

Cha For Tea's senior management team is top - notch. Many of them were poached from big companies like Starbucks, Tims, and Xiaohongshu, and there are also quite a few talents with a Huawei background. Zhang Junjie is willing to go to great lengths to recruit talented people, even saying, "Name your price. I'll pay whatever it takes to hire you." That's some serious determination!

加盟模式 “玩得溜”：靠人脉撬开市场

A Pro at the Franchise Model: Cracking the Market with Connections

霸王茶姬的加盟模式 “1+1+9+N” 很有一套，把加盟商安排得明明白白。它从一开始就开放加盟，还找了很多之前开服装店的老板。这些老板虽然没做过茶饮，但商场资源丰富，能帮霸王茶姬拿到好铺子。

Cha For Tea's "1 + 1 + 9 + N" franchise model is really smart, keeping franchisees in line. It started offering franchises from the beginning and recruited many former clothing store owners. Although these owners had no experience in the tea - drinking industry, they had rich mall resources and could help Cha For Tea secure prime store locations.

进军长沙这个 “茶饮地狱” 时，张俊杰找了当地超有实力的王衡合作，靠着她的资源，霸王茶姬在长沙短短时间就开了 60 多家店，成功 “破圈”。

When entering the "tea - drinking battleground" of Changsha, Zhang Junjie partnered with Wang Heng, a very powerful local figure. With her resources, Cha For Tea opened more than 60 stores in Changsha in a short time and successfully "broke into" the market.

4 月 17 日霸王茶姬在纳斯达克上市，市值一度冲破 75 亿美元，张俊杰绝对是最大功臣！他把霸王茶姬从默默无闻到送上美股，真的太牛啦！

On April 17th, Cha For Tea was listed on the NASDAQ, and its market value once exceeded $7.5 billion. Zhang Junjie is definitely the biggest hero! He took Cha For Tea from obscurity to the US stock market. He's really amazing!